Keeping Up On YOUR Business Education

Nothing can help you and your business more than keeping educated about your product, service, programs you use, etc.

Freelance writer? Take a refresher course on grammar and writing style; as you know, even grammar changes from time to time and you should be current and updated to the social standards (think additional and new meanings to these words, for instance: sick, read, shade, and that "can't" is now acceptable).

Are you in the health and fitness field? Take an updated course on nutrition-what we thought we knew about fat and fake sugar, for instance, is nowhere near what we know now, or try out a few of the latest exercise classes.

Maybe you are a home daycare provider, you can easily brush up on child nutrition, new activities introduced by other providers and parents, you could learn about safety in your home, and always, always, brush up on your first aid skills (even THOSE change throughout time).

Businesswise, regardless of your area of expertise, take a local college course in marketing, find a MeetUp of like minds, join Toastmasters, talk to a tax consultant yearly.

There is so much you can do to stay current and on task. Take five minutes out of your time today and list those things that interest you and will move your business ahead.

ISSN Fact or Fiction: for Serious Home Business Owners and/or Newsletter Writser

International Standard Serial Number

Today's entrepreneur has to market himself and his product as much as he must be market-oriented and with both tasks comes the need to be professional. Whether you're a freelance health care provider, working a multi-level marketing business, running a daycare, or writing, there will come a time when you realize a newsletter, on- or off-line, is an information pushing time-saver your business cannot afford to do without: Enter the International Standard Serial Number.

ISSN for short, the International Standard Serial Number is the identifier accepted for periodicals (which are works published regularly on some type of schedule; GIIW!, for example, promises to publish their writer's newsletter sporadically, "never knowing" when you'll get your newsletter nor how often).

We've all seen the ISSN as a line of numbers or a barcode for decades-the letters "ISSN" are followed by two groups of four numbers (and/or possibly an X*) divided by a hyphen. This is commonplace enough you might not notice it.  

However unremarkable the ISSN has become, for the business owner/newsletter writer, it's use can be quite remarkable:

By obtaining and using an ISSN, you automatically lend an air of credibility to yourself and your newsletter in the way that a business card, once-upon-a-time, gave a buyer confidence in the card-giver and his gimmick. Sure it doesn't promise quality or usefulness--certainly there's no "buyer beware"--but that's beside the point: people believe in it and that alone is worth untold sums.

ISSNs have other relatively "just okay" points, such as electronic archiving and cataloging, which are especially useful in libraries, keeping your publication within public reach. Furthermore, while I've never personally seen this happen, it's been said newsletter old files can easily be updated across the board thanks to standard identification. 

TeraisaAtHome assumes you're a small business owner working from home and will not be submitting your newsletter into major institutions where cataloging is required for management and sanity's sake... having said that, IF YOU CAN - DO IT, because when you hit the big time with your newsletter and subscribers, the ISSN uses widen, allowing for better management of subscription and distribution. 

Bottom Line:
Apply for an ISSN for serial publications because having a leg up on competition from the get-go far outweighs the time it takes to fill out and send in the application.

Interactive Moments:
Share in our comments what is your newsletter and where can we find it? Have you obtained an ISSN? What caused you to make this decision? If you do not have an ISSN, are you now going to apply for one?

Where to Go:
What you fill out depends which country you are in or publishing in, be sure to read all the information that pertains to you before filling in the application found at ISSN.org

Mentally Physical, Five Minutes at a Time

"Mom," he asked, in exasperation more than curiosity, "how do you keep running so well?"

His mother jogged in place. "You have to make all your physical challenges into mental challenges.  You put your lungs inside your mind, and think your way around the path. The same way that you have to make your mental challenges into physical challenges. When you're doing your homework--when you do your homework--just imagine that you're riding your bike, and you just have to push your way through."

~The King in the Window, by Adam Gopnik

The past two weeks have been physically horrendous. My lungs have felt as if they're on fire and an elephant is stepping on my chest, yet it's the medicine I use that keeps me awake even longer than usual.  If I nap, it generally takes two to three hours to fall asleep for one hour, and that's if no one comes in after a while.

When I get up, I feel nothing but guilt. Here's the thing, each day I rise, loving the day, wanting and needing to do so much, having a focused list. When I physically get out of bed, I am wheezing and hurting and exhausted (as I'm lucky to get four hours of interrupted sleep at one time) and everything is thrown back on the burner.

It's a vicious cycle, you know?  Such wasted time.

Luckily, I'm a reader, this keeps my mind structurally busy.  Writers must always read, otherwise, how can they know what readers want?  I rarely read fiction, but the past three years, I've been reading whatever my kids are reading. I love having the commonness and dialog.  

Ironically, the chose some great books, without knowing they've actually met the writers at a publishers' function or a writing conference I've been in, making us have a few more things to talk about.

After the Twilight series, Venice got into Glass and all the Ellen Hopkins' books.  She and I had a laugh when I told her she may have met her through our "Darcy," of the former Northern Nevada Family Magazine (don't ask!).  Oh, how I miss those days, before I was sick.

But that's the way it goes.  I read from The King in the Window about the lungs and making it mental, and though I know it's not in my mind, I love it.  And likewise, I love making the mental into a physical challenge.

You know how I said I was unable to concentrate clearly, unless I was reading? No?  Who cares, it's still true. Anyway, by putting what I need to do mentally, more or less, into a physical challenge, I see the beauty.  Combine this with my five minutes throughout the day, and even the worst days can be more productive.

My primary focus with true crime at the moment, is for sure Lue Vang and Sue Russell's Missing Mondays, which I was working on before Lue went missing. Lue, as you might remember, is a 17 year old from Carson City, Nevada, who has been missing since April 29, 2011.  There's a chance he's headed toward Seattle, but this is not a sure thing.  Wherever you are, keep your eyes open and spread the word.

To work on these cases (and the True Crime Fanatic website), I merely have to take five minutes at a time and instead of thinking of it as researching, asking questions, etc., I'll think of it as five minutes until I can rest again. Five minutes of staying busy, on task.

As for all the other work, well, my lungs are in pain and talking is not really such an option, so if it can't be done via text and email, it's just not happening.

Successful Home Business Tips

Regardless your business, there are many ways to successfully market your business, yourself, or both.  We've all created and used signatures in our emails and electronic groups by now (now is a great time to change it up a bit), but there is more you can do. 

Writers!  Tithe your writing once in a while. Write for a magazine, newspaper, or website FREE.  It gets your name, bio, and website out there and gives you experience and writing clips.

Home party specialists can offer a product, wrapped nicely with a catalog and information card, to local charities raising money.  For instance, if your local high school is hosting a quarter auction, give away a gift you'd like to win.  You'll have advertising in the program, during the auction, and again by word of mouth from the winner (a bonus is those collecting the prizes and putting the event on will ALSO be checking you out and are potential future buyers and/or hostesses).

As a victims' rights advocate, I speak at local schools (free of charge) and offer information. Rarely is there not at least one person who contacts me outside of the event for themselves or another or to offer assistance.

I've tried to give examples of things that have worked for me personally in the past, but that's not close to the end of the list. I've taught classes, performed public speaking, sent out monthly and weekly newspapers to specific audiences, advertised on and offline, donated services to different events and charities, as a new At Home America homestyle specialist, I'm constantly looking for ways to share the opportunity without being aggressive.

For those of you who have physical products to share, get yourself a booth at the local craft fairs, or other such crowd gatherers.  The people are there specifically to see your stuff!  You can not only earn sales, but you can plant seeds for home parties.  Throw in a cool drawing, a great prize in return for giving you information (name, email, number, address, do they want to host a party, are they interested in earning full time money working part time, etc.).

Opportunities are endless.  They're all around you. I encourage you to take five minutes and list as many ideas for marketing your business as you can, no matter how crazy or silly. Don't stop for anything, just write.  Then come back here and share the best of the best!

  

 

How to get organized in your direct sales business

Taxes: Home Business

Home business owners, freelance writers and photographers, and direct sellers (in no particular order):

Please click on our TAX "label" for any information we may have published about taxes in general.  We are NOT a tax service, but we do have to file taxes like the rest of you. We're simply sharing what we wished someone shared with us (or... sharing what some lovely person HAS shared).  Always, always, ALWAYS, keep in mind that tax tips are only as good as the day they are written, but usually, they are great guides, regardless.

Taxes for Writers by Cyn Mason

"...legislation that creates the tax laws we are bound to has been active where authors (and artists and film makers as well) are concerned. It isn’t difficult to get tax advice regarding simple items such as what form to use and what records to keep. What is a lot harder to find is information about the particular legislation aimed directly at this industry. The law is easier to understand if you trace back the prior rules first."

IRS small business tax center:

http://www.irs.gov/businesses/small/index.html

IRS tax tips for direct sellers:

http://www.irs.gov/newsroom/article/0,,id=175146,00.html

IRS business use of home:

http://www.irs.gov/taxtopics/tc509.html

IRS home office deduction:

http://www.irs.gov/businesses/small/article/0,,id=204169,00.html

IRS deducting travel, entertainment, and gift expenses:

http://www.irs.gov/newsroom/article/0,,id=167363,00.html

Tax Lists for Writers by Riley & Associates:

"...The artistic temperament simply does not interface well with the exacting rule-filled world of federal and state taxation. Writers tend to avoid the whole matter and consequently leave themselves vulnerable to bad advice and to overpaying taxes. The secret to overcoming this phobia is to develop an understanding of the mechanisms of the tax code and some simple, effective ways of complying with this onerous task. I often use the analogy that you may not need to know how to fix your car but it is helpful to know how it basically works. In so doing you will pay less in taxes and you will be less likely to fall prey to erroneous tax information and disreputable [advisers]." 

Tax Tips for Writers: 

"... Freelance writers who have made any income the previous year will need to fill out a long 1040 as well as a Schedule C and a Schedule SE (self-employment tax) to report profit and loss. Keep in mind that if planning to deduct a lot of expenses, additional forms will need to be filled out as well. Consult a tax professional for extensive returns."

IRS: List of Guilds, etc.

http://www.irs.gov/businesses/small/industries/article/0,,id=100602,00.html

Direct Selling Association

Direct Selling 411

Nolo (Law for All):

The Home Office Tax Deduction

"...you can still deduct ordinary and necessary business expenses that you incur at home -- for instance, long-distance phone calls, a separate business telephone line, and the cost of office supplies and equipment. The above IRS rules apply only to the expenses of actually running and maintaining your home, such as utilities, rent, depreciation, home insurance, mortgage interest, real estate taxes, and repairs."

We'll add as we gain new insights and information and always, we'll label it as TAX so it's easy to find.