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Sunday, March 5, 2017

Even the Ironic Will Get Better

Ironically, I've been moving further and further away from what was once a joyful home office. I found myself in a space where I couldn't keep any of my work where necessary. Each day I had to pull out every single thing I needed--from several locations--where I needed them, which was not a place conducive to work. It was give and take if the Internet worked and always a revolving door for anyone to sit and talk "since I am not really doing anything anyway."

And that's the life of a home office, usually one that also houses kids.

With this I'm announcing I have moved to a new location and with it, a new home office. Everything will be in it's place and I now have commercial internet service and will not be worried about being in someone's space nor them in mine.

It's weird, because I truly believe you can work anywhere, however, it never occurred to me your state of mind may not be able to work anywhere. There's a point you can get to where you are taking much more time to be so much less productive that you no longer see working from home as viable.

If you are in a situation where you are feeling pressured, down, "blue, or even depressed by your surroundings, take a moment to shut down your business a few days and figure out where you are in need of help--because you are in need. Perhaps you can see a counselor, psychologist, Rabbi, church clergy member... even your primary care physician. Whatever it is you need, seek help and seek change so you can get back to the best you and a much better business.

Monday, January 30, 2017

What Makes a Good Article Title (Quorafied)

Before I say that simplicity is best, the truth is, it depends on the article, the target audience, and where you will be publishing the article.
Back in the day, when I once judged writing for various contests, the title was how you captured my attention. You could drag me down with the wrong title or you can draw me in.
Are you informing, persuading, entertaining, or educating with your article?
Using true crime as an example-your title would be marketed to a specific audience who already (more-than-likely) knows the ending. In this case, there is no surprise, so your title must catch a reader’s eye who is already looking for something similar to what you wrote and the only differentiation would be some great hook like:
Who Killed Grandma? (who on earth kills Granny?)
Machete Mother Strikes Again (a woman who is made to give life taketh away)
My Brother, the Serial Killer (insider information)
However, if I am writing a technical/how-to article, the title let’s the prospective reader know what the article is about because the only other way they’ll know is by reading the article… a must-have lure.
How to Dismantle a Time-Bomb
Healing a Sick iPhone in Less than 10 Minutes
Six Reasons to Grill Your Burger in the Kitchen
If the article is purely for entertainment, this is completely subjective as half the readers will like what you name it and the other half will skip it completely. You’ll have to go with gut instinct, but maybe including a hint of what’s to come along with what type of writing it is (if the publication doesn’t make it obvious) is best.
A Night Darkly Fallen from one Comedian to Another
What She Didn’t Tell Me
Clouds in my Coffee and Other Dreams
All in all, your audience comes first, but you have to get it in front of them before they can even reject it off the title alone. 
A title grabs your attention, sets the tone, explains what's to come, and possibly even answers the phone when you can't get to it. Okay, so it's not everything, but it's most things.

Sunday, January 15, 2017

Rethinking Everything

You're still here, I see. How about this, are you still running a home business? Are you loving it? Does it pay your bills or provide what you need it to provide?

If you are unhappy, rethink your business. Do you need to reimagine your role? Is there a possibly the market was oversaturated and it's difficult to compete? Are you a lazy record-keeper?

There are a few things you can ask yourself to help decide if you should continue to push forward or if you should consider cutting your losses.

Are you in love with the idea of working from home, running your own business, or are you simply passionate with something that happens to be run from home? Chose one, two, or all three; it doesn't matter as long as you are honest with yourself.

Is it YOU that is faltering? Is it the economy where your product or service is falling short?

Whether you lack the passion or lack the skills there are so many things you can do but one of them is probably to stop what you are doing and change it. You see, if your way isn't working, you MUST try another way--even if it hurts a little.

Freelance Writers
I've gotta say this: Do not fall in love with your words unless you are only writing for yourself (have at it!). If your goal is to earn money, yes, you have to write what you know and it's also good to be enjoying it, but you'll sell nothing if you are not satisfying the market. And when I say "market" I mean what your market really is/who they are not what you believe it should/they would be.

All Others
It's a new year and a new you, make it a "like-new" business where you work harder to succeed where success lives.

Still here? I'm just rambling because I am so dang tired and busy trying to figure out if I should change that I tithe 90% of my work because you know what? My needs completely changed but my work and my business didn't. Time to grow up.